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Insight: Social Strategies

Almost eight in ten Australians (79%) are now on social media, and more than half (56%) access social platforms more than five times per day (Sensis, 2018).

The prevalence, penetration and frequency of social media use makes these social platforms the biggest marketplace in the world, some 3 billion people worldwide. To be successful, it is now almost mandatory for a business to not just participate in social media, but to have a sophisticated and strategic approach.  Social media marketing allows businesses to increase awareness, drive sales leads, retain customers and nurture a loyalty consumer base, and communicate directly with customers. This month we bring together an Influencer, an online editor, and a digital marketing lecturer to help us harness the power of social media for our businesses.  Meet our panelists:

  • Sammy Preston: Newly-minted editor of The Urban List, previously Foxtel Lifestyle Channel online editor;
  • Tom Willis: Chief Marketing Officer at LawPath, and Head Lecturer in Digital Marketing at General Assembly;
  • Louise Edmonds: Fashion Writer (SMH), Founder of MenStylePower, and TV Producer for Hillsong Channel.

When: Tuesday 28th August, from 5:30pm for drinks, ahead of the 6-7pm panel interview

Where: Golden Age Bar and Cinema, 80 Commonwealth Street, Surry Hills

Cost: Tickets $25 (includes welcome drink and canapes) available via Eventbrite or by calling 02 8218 2100. Free to first 20 residents RSVP here.

About Insight by The Office Space. Now in its fourth year of production, Insight by The Office Space is a business talk series that brings together innovative entrepreneurs and business leaders to explore burgeoning topics and reveal the secrets of their success under a monthly theme. Traversing all aspects of business across the fields of design, film, innovation, technology, finance and marketing, the program has featured speakers such as Susie Porter, Del Kathryn Barton, Vince Frost, Jan Chapman and Counsellor Jess Scully. Insight proudly supports the Sydney Community Foundation with full proceeds from ticket sales going directly to the SCF Business Incubator for disadvantaged women. For more information, please contact Naomi Tosic at [email protected] or 02 82182100.  For 2018 Insight program information, please Click Here. Stay in touch, and learn about our upcoming events. Subscribe here.

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