This past year, we’ve seen the importance of visual content emphasised by the changes that occurred across almost every major social network including Facebook, Twitter, Instagram (namely Snapchat), and Pinterest. What’s new are the alarming statistics on companies pairing information with moving imagery. Video content marketing has become a powerful tool for brands looking to communicate more easily with their audience to increase reach, engagement and most importantly, sales. It begs the question, in the near future will we be reading blog posts, articles and websites or simply watching them? SME’s that fail to to follow the lead of larger corporations to include video content in their internet marketing strategies in the near future will do so at their peril.
These statistics specifically regarding moving image content marketing are alarming:
- When it comes to potential reach, video is peerless. You Tube receives more than one billion unique visitors every month – that’s more than any other channel apart from Facebook. (Source)
- Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. (Source)
- 9% of marketing professionals worldwide name video as the type of content with the best ROI. (Source)
- Using the word “video” in an email subject line boosts open rates by 19% click-through rates by 65% and reduces unsubscribes by 26%. (Source)
- Syndacast predicts 74% of all internet traffic in 2017 will be video. Video-on-demand traffic alone will have almost trebled. (Source)
Time to upgrade your marketing methodology into the moving image arena? To craft powerful audio-visual stories, build an understanding of audience behavior and communicate on a personal level – connect, don’t preach. This amplifies the potential for content to be shared, start conversations, and make an impact on the right social and digital platforms.
Take a look at these companies specialising in video content for inspiration regarding creative input and execution through to securing manageable cloud platforms:
- Heckler TV Heckler is one of Australia’s fastest growing creative services companies. It specialises in film and TVC VFX, post production, 3D effects and animation, branded content, broadcast design, music videos and digital creative production for online and mobile with a focus on producing original creative coupled with outstanding execution.
- Collider Collider is a film and design collective functioning as a hybrid between production company and creative studio. Projects vary from TVC direction to creative direction for arts and culture organisations, and encompass all aspects in-between.
- Particle Films, a Collider affiliate, specialises in commercials, content and special projects.
- Host Host prides itself on delivering “Adventurous Ideas For Ambitious Clients.” Their social and digital campaigns are carefully built around target audiences. Culturally connection is their currency.
- The Monkeys The Monkeys Create Provocative Ideas that live within advertising, entertainment and technology. “We’ve been called an ad agency, a collective, a branded content company, the business model of the future and a bunch of bloody dreamers. Truth is, we’re a bit of each.”
- Brightcove Brightcove is a leading global provider of powerful cloud solutions for delivering video across connected devices. Its Digital and Consulting Services offer start-to-finish consulting, strategy, design and development services to bring your vision to reality in the shortest time possible.
