The addition of our second Surry Hills location and the development of our Paramount project for 2015 has signalled a new era for The Office Space. Over the past few months we have been working with the acclaimed Sydney based designers at Toko to build an entirely new brand identity and strategy. The idea was to be able to reinforce new iterations, projects and community arms of The Office Space, such as our new Paramount site, and to develop a new brand to take us into our next 10 years.
The Office Space was thrilled to be able to work on this rebrand project with Toko’s Michael Lugmayr and Eva Dijkstra. Toko’s broad and inspired portfolio includes the reinvention of a Hans J Wegner CH33 Chair for Cult Design, a print art gallery project, and identity and exhibition design for the Australian Institute of Architects at the Venice Architecture Biennale.
We are excited to be able to finally unveil our new brand direction. Born from the idea of a space within a space, The Office Space’s new logo system is built from a 10×10 grid influenced by defining features of the architecture, personality or interior elements of each office location – including, for now, Reservoir by The Office Space and Paramount by The Office Space. The logo system will extend to our Virtual service, as well as our various community projects.