1. Home
  2. Commerce
  3. Insight: The Business of Brands

Insight: The Business of Brands

Insight returns in April for an in-depth exploration on branding now. We’ll explore the power of brand as a business entity and powerful, useful and valuable commodity. Our guest panel will feature—

  • Nicole Hatherly, Head of Marketing at luk beautifood and former Senior Manager Digital Channel, CommBank;
  • Nick Dunford, Head of Marketplace for Slingshot, a brand accelerator connecting startups with big corporates; and
  • Monica Rosenfeld, director of Wordstorm PR and former A Current Affair producer.

Our panel conversation will explore how to stay relevant in a tech-heavy digital era, how to really connect with your audience, and how to build long-term brand strategies.

  • Hear about the new Qantas accelerator that can connect your start-up or established business with capital, resources and huge brand connection;
  • Discover the industry tricks to secure ‘free’ marketing with editorial and promotion through mainstream and niche media;
  • Learn the tried and tested, plus the new and emerging, strategies to boost your online brand awareness.
When: Monday evening, April 24th, 5:30 for drinks ahead of a 6-7pm Insight panel discussion
Cost: Free for The Office Space residents, $25 for guests
Your ticket includes canapes and a welcome drink in the Golden Age Bar
Ticket: Buy Ticket
RSVP: Residents please RSVP by Friday 21st April to our email
RSVP Plus One April Promo: To encourage your inner networker, we’re offering a Plus One promo to Residents of The Office Space, where we’ll cover the cost of your guest’s ticket. RSVP for your guest here.
Previous Post
Insight: Women in Business
Next Post
Thought: Part 2 – The Persuasion of the Micro-Moment

Share This

Related Posts

December 2019 Covid Update

Updated 7/12/20 The Office Space’s COVID-19 Safety Plan outlines our commitment to providing a carefully managed workspace that upholds the guidelines and the best practice advice of NSW Health, the Federal Government…
Read More

People Power

December is traditionally a time to look back and take stock of the year that was. And what a year it has been.  The particular challenges of this year have…
Read More
Menu