1. Home
  2. Commerce
  3. Insight: The Business of Brands

Insight: The Business of Brands

Insight returns in April for an in-depth exploration on branding now. We’ll explore the power of brand as a business entity and powerful, useful and valuable commodity. Our guest panel will feature—

  • Nicole Hatherly, Head of Marketing at luk beautifood and former Senior Manager Digital Channel, CommBank;
  • Nick Dunford, Head of Marketplace for Slingshot, a brand accelerator connecting startups with big corporates; and
  • Monica Rosenfeld, director of Wordstorm PR and former A Current Affair producer.

Our panel conversation will explore how to stay relevant in a tech-heavy digital era, how to really connect with your audience, and how to build long-term brand strategies.

  • Hear about the new Qantas accelerator that can connect your start-up or established business with capital, resources and huge brand connection;
  • Discover the industry tricks to secure ‘free’ marketing with editorial and promotion through mainstream and niche media;
  • Learn the tried and tested, plus the new and emerging, strategies to boost your online brand awareness.
When: Monday evening, April 24th, 5:30 for drinks ahead of a 6-7pm Insight panel discussion
Cost: Free for The Office Space residents, $25 for guests
Your ticket includes canapes and a welcome drink in the Golden Age Bar
Ticket: Buy Ticket
RSVP: Residents please RSVP by Friday 21st April to our email
RSVP Plus One April Promo: To encourage your inner networker, we’re offering a Plus One promo to Residents of The Office Space, where we’ll cover the cost of your guest’s ticket. RSVP for your guest here.
Previous Post
Insight: Women in Business
Next Post
Thought: Part 2 – The Persuasion of the Micro-Moment

Share This

Related Posts

resilience under great adversity

Resilience

“I can be changed by what happens to me. But I refuse to be reduced by it.” ― Maya Angelou, American poet, memoirist, and civil rights activist The Office Space’s…
Read More
Resilient Sydney

Guide

A Resilient City is one with the individual, community, business and structural capacity to successfully respond to big assaults such as heat, fires and floods, but also to the stresses…
Read More
Menu