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In Residence: Quiip

THE OFFICE SPACE: Can you tell us about Quiip and what the company does? QUIIP CEO, ALISON MICHALK: Quiip specialises in online community management & social media, from consultancy services through to 24/7 implementation. We partner with organisations to support them around the clock, often providing a team of highly skilled community managers to ensure digital objectives are met and optimised.

TOS: What is different about your approach to social media moderation than other players?

AM: The Quiip team is comprised of community management practitioners so we bring a wealth of understanding about online communities and online behaviours to the role – our experience covers both social media and online communities (typically forums). Our ability to provide an experienced team across nights/weekends is also a compelling proposition for companies struggling to find, train and retain talent who can work all hours. We’re also very niche, we work alongside agencies as we’re not full service and therefore not usually considered a competitor.

TOS: What do you think has changed recently in regards to social media context and has it affected Quiip?

AM: We’ve seen social media evolve from a nice to have to a necessity and now we’re seeing organisations with demonstrable ROI which is leading them to expand their operations around the clock. As community building specialists we’re also seeing an uptick in brands building their own branded communities as their main hub and utilising social media for outreach and to drive traffic back to their main “owned” destination. It’s a really exciting time for community managers as we build communities from scratch!

TOS: What’s next for Quiip?

AM: We’ve just turned 5 so we’re really looking forward to another fantastic five years of growing our clients. We’ve accrued a client portfolio which we’re really proud of from ASX listed companies such as SEEK and Realestate.com.au through to wonderful non-profits such as ReachOut.com.au and Breast Cancer Network Australia, so we’re looking forward to welcoming new clients to the fold. At Quiip we’re really passionate about the ‘Future of Work’ and the team of 25 are really involved in how we shape the company. We believe workplaces should support staff’s goals to help them live rich & rounded lives, so it’s very inspiring and rewarding to see the team do this, whether it’s obtaining their PhD, travelling or structuring their work to accommodate family life.

TOS: How important is your office environment to you?

AM: Office design is incredibly important in facilitating a productive working environment. (I’ve just finished reading the Best Place to Work by Ron Friedman, which I highly recommend. This book draws on a tonne of academic research and references the value of a great space.) So whilst I’ve got a great home office in Avoca Beach, I absolutely love the Reservoir St office. We’ve been a virtual client for 5 years but often utilised the meeting rooms and offices when collaborating or meeting clients.

TOS: And lastly, what do you enjoy most about being part of The Office Space?

AM: As an entirely distributed team (we’ve had staff work from Iceland, Costa Rica and Kuwait!), having a Sydney base is very important to us as an Australian business that operates within the Australian market. We’ve also grown rapidly over the last few years so being able to grow with the Office Space is fantastic. We’ve just upgraded to take advantage of Virtual Office which means our calls can be handled by the Office Space. quiip.com.au

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