Trend: 5 Things You Should Know About Live Content
Last year, live content exploded into the mainstream marketing vernacular. According to this report, 82% of people prefer live video…
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Thought: On Becoming a Business Celebrity
Last month, we spoke about brand as a powerful, moveable commodity and an element of your business in need of nurturing. This month…
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Theme: Can You Hear Me Major Tom?
This month we are examining broadcasting and the business of fame. Whether by video, podcast, blog post, or live stream—how…
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Thought: Part 2 – The Persuasion of the Micro-Moment
Micro-moments (definition): “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.[1]”…
Read More Thought: Part 1 – The Power of the Micro-Influencer
Micro-influencers (definition): “everyday, relatable individuals who have amassed a decent and loyal online following (between 10,000 to 100,000) thanks to…
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Theme: Lego Batman and the Bussines of Brands
Ahead of the very recent release of The Lego Batman Movie, LEGO was saluted as the most powerful brand in…
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Insight: The Business of Brands
Insight returns in April for an in-depth exploration on branding now. We’ll explore the power of brand as a business…
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Equip: Turn Your Business Expenses into Qantas Rewards
In April, Equip is thrilled to announce an exclusive offer from Qantas and their Business Rewards Program. Designed for Australian…
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Guide: Five Sydney based events to check out this month
Bush Tucker Botanical Reconnect to Australian soil and learn how to use native ingredients in your everyday cooking. Held within…
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Trend: 5 Cool Tools to Amplify Your Brand Online
Once just the language of click-bait masters and SEO specialists, an assortment of new web apps have emerged to break…
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Table: Poke Picnic in Harmony Park
Poke bowls are the latest food trend sweeping Sydney from the happy shores of Hawaii. So what is it? Poke’…
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Insight: Women in Business
Three outstanding women reveal how they navigate business, motherhood, and sisterhood: Author, Urbanist and Mentor, Jane Jose has a real…
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