This year’s European summer has begun, which means thousands of Australians are getting ready to embrace the travel season, receiving their fill of travel opportunities via blogs and social media accounts. The rise of the smartphone has seen major changes in the way we navigate our lives, including the way we travel and what inspires us to select destinations.
No longer do we rely on so-called ‘experts’ to guide us or books with out-dated information and recommendations, but rather we look to the ubiquitous material and reporting that exists on the internet compiled by individuals who have a knack for marketing, a passion for writing and most importantly a love of travel with a selection of impressive documentation to paint a portrait of their latest vacations. User-generated content and blogging has become instrumental in our travel decision-making.
A survey on Adweek reported that 52% of Facebook users daydream about travelling when on the page, despite not having made any plans to travel. Followers are given the option to discover deals, places to stay and discreet destinations that are given in real-time. Often, however, it can become difficult to discern quality blogs from one another with the burgeoning influx of travel-related content over the last decade, so it is important to do thorough research to make your online experience the best it can possibly be.
Luckily, we have filtered out five of our favourite blogs for you that cover a range of topics, each with original flair in terms of writing, relevance and design to aid you along on your travel plans, give you the best options for business and leisure, or simply just to admire.