Vivid Sydney—the iconic annual festival of light, music and ideas returns to Sydney this May, showcasing the best of Australia’s art, innovation and installation. There’s also Mercedes Benz Australian Fashion…
Last year, live content exploded into the mainstream marketing vernacular. According to this report, 82% of people prefer live video from a brand to social posts, and 80% of people…
Last month, we spoke about brand as a powerful, moveable commodity and an element of your business in need of nurturing. This month we are throwing the spotlight on the individual – as we…
This month we are examining broadcasting and the business of fame. Whether by video, podcast, blog post, or live stream—how do we get the message home? More than ever before,…
Micro-moments (definition): “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.[1]” In the past year alone, websites in the United States…
Micro-influencers (definition): “everyday, relatable individuals who have amassed a decent and loyal online following (between 10,000 to 100,000) thanks to their continuous hard work and knowledge around a specific subject…
Ahead of the very recent release of The Lego Batman Movie, LEGO was saluted as the most powerful brand in the world on the Brand Finance list for 2017, pipping…
Insight returns in April for an in-depth exploration on branding now. We’ll explore the power of brand as a business entity and powerful, useful and valuable commodity. Our guest panel…
In April, Equip is thrilled to announce an exclusive offer from Qantas and their Business Rewards Program. Designed for Australian businesses, the program is a little like Frequent Flyer membership…
Once just the language of click-bait masters and SEO specialists, an assortment of new web apps have emerged to break down some elements of the ever-evolving digital marketing enigma. Here,…
