Thought: The Power Of Two
Throughout history, and across the realms of music, art, science, art, design, fashion, IT and business, countless couplings have shown the power of the pair. Whether siblings, like the Wright Brothers,…
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Insight: Design Duos
Creative pairings can be dynamic and diabolical. Some duos will marry up mismatched skillsets to create a greater whole, others will spur each other on and create regular competition and…
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Equip: Studio Elke
Long-time friends Elke Kramer and Kate Hurst are the duo behind the success of Studio Elke jewellery, and creative agency Common Knowledge which does all the branding, digital marketing, social…
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Theme: In the Spotlight
This month we’re honouring an art form close to the very bones of The Office Space: film. Located in Sydney’s original Hollywood Quarter, Paramount by The Office Space occupies a…
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Thought: Setting the Scene for Change
Film has always been viewed as a window on society – our attitudes and our actions. How things were, how things are, and how things might be. The industry is…
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Trend: 5 Amazing Ad Campaigns
From the humorous to the political, confronting, nostalgic, and emotional—here are the ads that got the message across and more, and then those that really missed the beat. How…
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Insight: Communicating with Cut Through
In today’s highly-competitive, omni-channel, rapidly-evolving marketplace, how do you stand out from the crowd? To survive and thrive, brands must find new ways to cut through the noise to connect…
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Thought: Communicate with Clarity (Part I)
Communication begins with language, the distinctive ability which has made possible the evolution of human society. But it must also find its target – to make a connection, provoke an…
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Theme: Communication in the 21st Century
In today’s highly-competitive, omnichannel, rapidly-evolving marketplace, how do you stand out from the crowd? Craig Davis, former Chief Creative Officer at New York City advertising agency J. Walter Thompson recently…
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Thought: Communicate With Clout (Part II)
Part I has given us the foundations, now to put it into a practical campaign, you need the 5 C’s (because we love alliteration!). Creative As we established in Part…
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