Influencer, Producer, Stylist, Journalist and Entrepreneur Louise Edmonds has over 20 years experience in the entertainment and media world working with brands such as Nautica, Barneys, Network Ten, EMI Music, Sony BMG, The General Pants Group and Collette Dinnigan.
Ever an early adopter, she created male grooming and lifestyle blog MenStylePower.com in 2009 to unveil the power of great outward style and strong inward character. Highly visual, current and inspiring, MenStylePower has grown a loyal base of over 100,000 followers, and provided men with their own space in a highly saturated female fashion market.