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Ginger and Smart

As this year’s Grand Showcase designer at the Virgin Australia Melbourne Fashion Festival‘s (VAMFF), Ginger & Smart is one of Australia’s great fashion success stories.  Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, they have forged a fashion and lifestyle brand based on ethical and sustainable practices, and recognised for its polished yet playful aesthetic.

With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, and Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their union as Ginger & Smart reveals a powerful partnership at play – one founded on common goals and different, yet complimentary, skill sets.

Hear from Alexandra and Genevieve on the challenges and triumphs of a business partnership as they take the Insight stage this June.

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